Styles from the '70s, '80s, '90s, and other decades are slowly making a comeback. According to Liquid Web, lookbooks are great supplements to regular product images; these can help renew interest with your brand and deepen consumer loyalty. If you want to release a retro clothing collection for your fashion business, we have ready-made Retro Lookbook Templates in Microsoft Word that you can easily download and use! Our editable products are complete with creative designs, eye-catching layout, striking font styles, and so much more! You will no longer stress about your designing process with our templates at your disposal. Get them today!
How to Create Retro Lookbooks in Microsoft Word
Lookbooks have evolved and the fashion industry is more into digital lookbooks linked in their e-commerce websites now. But printed lookbooks are still alive to this day. With that said, if you're just starting to create your fashion lookbook and want to incorporate retro and vintage styles, we have tips below that you can follow when using Microsoft Word.
1. Emphasize Your Visuals
Lookbooks are like catalogs that provide a visual representation of your clothing line. It showcases your pieces in a way that translates such styles are replicable at home. Moreover, your lookbook should be consistent with the theme or mood you're going for. For example, if you want to focus on grunge retro looks, the illustrations, font styles, and other graphic elements should be relevant to the theme.
2. Invest in Professional Photoshoots
As mentioned, lookbooks are visual presentations; hence, the need to invest in professional photoshoots to help you achieve high-quality images. Using photos with the best quality ensures that your lookbook does not appear pixilated despite it being in a digital or printed format.
3. Create a Strategic Structure
A lookbook, although in a retro theme, can be in any layout—minimalist, elegant, high fashion, or artsy. The structure of your lookbook is totally up to you and your chosen theme or style. However, you must create an outline that presents a smooth flow between images and texts (if any) to make it more readable and pleasing to your audience.
4. Sprinkle with Branding Elements
Your lookbook is a great marketing tool that you can use to your advantage. You should treat it as a portfolio that aims to establish your brand to your target market. With that said, you should always incorporate your branding elements, such as value, positioning, promise, logo, tagline, and other branding graphic elements.
