Effective marketing is not only essential for a business but is also helpful for a nonprofit organization. Through this, organizations will be able to promote their activities as efficiently as possible. However, to achieve this, a nonprofit organization must have a detailed document that will outline its marketing strategy. This is where the marketing plan comes into play. This formal document will give an organization a direction as to what necessary steps to take to achieve its marketing goals. Thus, this marketing plan should be as coherent and comprehensive as possible.
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