No matter how big or small, corporate conferences usually have a lot of twists and turns, especially when it comes to organizing them. From sorting the event's program to running it the whole event itself, an event organizer should meticulously handle every detail. With this said, conference participants will also want to learn about these details and its the organizers who must properly share it with them. With our ready-made and high-quality Conference Brochure Templates, you'll be able to share a brochure that can do just that. Each one is highly downloadable and easily customizable with nearly any device. Download now and enjoy making a brochure that you know your conference participants will apprecaite!
How to Create a Conference Brochure in Apple Pages
No doubt that with the rise of digital advertising platforms, there are those who believe that brochures are irrelevant when it comes to being a tool for event marketing and promotion. However, that is not true. Statistics from Bentley University states that out 95% of people who pick up brochures are more aware of a business and 80% consider actually visiting those businesses after learning about them.
Those numbers should tell you that brochures still have a place in the modern era and that it can be a useful tool for inviting people to your upcoming conference. With that said, our steps below will help guide you into making one.
1. Study and Strategize
Although you might think that creating one event brochure is as easy as a walk in a park, well, think again. Considering that you're aiming to gather a large number of people at your conference, you'll have to make sure that everything is planned before you make a move. Whether you intend to organize a business summit, medical conference, academic conference, or international conference, see to it that you've devised a strategy on how your promotional material will advertise your advent.
Try going through your event management plan to give you an idea as to what your conference is all about and what activities or programs will take place. That way, you'll know exactly what and how to advertise your event.
2. Pick a Fold
Promotional brochures can vary when it comes to how they can be folded. There are those that are trifold, bifold, or even gatefold. Choose the right kind of brochure fold that you think will fit all the information you're going to provide and one that can contain your design preferences.
3. Sort the Details
If you want your conference participants to know how your conference is scheduled or why it's being held, then remember that you'll have to share this information with them. See to it that your event's vital info, such as its name, date, time, and location are present in your conference brochure. It's also best that you outline any programs or activities by including names of speakers, the date and time in which they'll take place, and they're all about. Just make sure that everything fines within the confines of your brochure.
4. Observe Visual Hierarchy
If you want to make sure that your professional brochure's content can be skimmed through with ease, then what you can do is apply the basics of visual hierarchy. As suggested by Moonlightcreative, using the principle of visual hierarchy in design, particularly for print, can help guide audiences all through your design's entire message. Think about what it is that aspects in your brochure that will immediately catch the eye of readers. After knowing that, think of ways to emphasize them.
5. Pick a Layout App
Now that you already have a gist of how your conference brochure should look like, you can now begin creating its design by adding graphical elements and content via a design app. If you're a Mac user, then Apple Pages is easily the best option. If you're planning to use other software to create your advertising brochure, then see to it that you fully understand the tools that it possesses and how you can use them effectively.
