CUSTOMER PERSONA

A. Basic Information

Name:	[Customer Name]
Age:	[Customer Age]
Gender:	[Customer Gender]
Location:	[Customer Location]

B. Demographics

[Describe the social/family status, education and income level]

C. Goals and Challenges

Primary Goal: [Primary Goal]
Secondary Goal: [Secondary Goal]
Main Challenges: [Main Challenges]

D. Interests and Preferences

Hobbies: [Hobbies]
Favorite Brands: [Favorite Brands]
Preferred Communication Channel: [Preferred Communication Channel]

E. Purchasing Behavior

Buying Motivation: [Buying Motivation]
Buying Concerns: [Buying Concerns]
Average Purchase Value: [Average Purchase Value]

Preferred Products/Services

[Preferred Products/Services]

Decision Making

Decision-Making Role: [Decision-Making Role]
Decision-Making Criteria: [Decision-Making Criteria]

F. Technology Usage

Devices Used: [Devices Used]
Social Media Platforms: [Social Media Platforms]

G. Quotes and Comments

[Quote or Comment 1]
[Quote or Comment 2]
[Quote or Comment 3]

H. Additional Notes

[Any additional notes or remarks about the customer]

Prepared By: [Your Name]

[Your Company Name]