Summer is the greatest season for parties! And that can only mean one thing, people would surely flock to beaches and organize different kinds of summer events. Promoting these kinds of activities demands preparation and effective advertising strategies. So, what can you rely on to advertise your summer event for you? Summer event flyers? Or summer party posters? There's no that doubt that any of those are indeed be helpful. But they might not be enough. If you are looking for a versatile means of advertisement that you can simply hand out to your target market, then worry no more! We offer you our collection of 100% customizable Summer Brochure Templates in Adobe Illustrator. All of them are printable in (US) 8.5x11 inches + Bleed size. Advertising any upcoming summer activity won't require much of an effort if you download these templates today!
How to Make Summer Brochures in Adobe Illustrator
Summer comes with a lot of fun and colorful activities. According to a survey conducted by Statista in 2014, swimming and watersports activities are one of the most popular ones for travelers in the United States. This data analyzes that people love to spend their time on beaches during this season. With the multitude of people spending their summer vacations on the beach, organizing just about any kind of summer party or event would surely be a blast.
If you wish to promote your summer event effectively, then you need to create targeted brochures to do it for you. Follow the simple steps that we have listed below that will teach you how to create one in the Adobe Illustrator program.
1. Design It According To Its Purpose
Have you ever wondered how other well-known brands make their print ads more effective? Well, the answer lies in the way they design it as they do so with a purpose. To make sure that you are able to do the same with your summer brochure, then you're going to have to try to make it more functional. Instead of creating it with just pure information, try to add a different kind of taste to it. For instance, if the brochure is promoting a summer camp activity, then fill it up with artistic designs about recreational activities. Doing this will help you attract the interest of your audiences.
2. Use Creative Fonts
Aside from the designs, fonts can also be a factor in getting the attention of your target market. Don't be afraid to experiment with your font style options. Opt to use a typeface that would help you deliver the message of your summer brochure. One of the font style trends that you can use is those with graphics or photo backgrounds. When your audiences get to read this, they will not just be mesmerized but would right away understand the message of the summer brochure.
3. Decide On Its Form
Fully conceptualize your summer brochure by deciding on its structure. How do you wish to present its content to your audiences? Would you rather do it in a conventional way? Or perhaps you'd rather go for a more artistic approach? Make sure that you find out what you need to go for and remember to avoid going overboard with your brochure's design. If it is your first time creating one, then we suggest that you take a look at other design documents like a children's flyer or a beach flyer. Get ideas from them so that you'll be properly guided.
4. Add Some Visuals
If you want your readers to be engaged with your summer brochure, then you need to gain their interest. There are different design techniques that you can use to achieve this. One of the most common is by using different shades of colors and choosing one out of the many illustrative styles that will give a different look and feel to a brochure. Research studies have proven that beautifully designed advertising materials are more noticeable compared to blank brochures.
