Who says you can't revive the past fashion style? Selling fashion like aesthetic sunglasses, 90's streetwear, and designer clothes with a retro approach is still effective today! And yes, a lookbook is going to do the selling for you. So, how about using a compelling template for that? You can select from our excellent collection of Ready-Made Retro Lookbook Templates in Microsoft Publisher. These are easily editable and printable. You can print a template in (US)17x11, A4 (16.54x11.69) inches + Bleed. What are you waiting for? Download a retro lookbook today and grab people's attention with a retro power!
How to Make a Retro Lookbook in Microsoft Publisher
A lot of clothing lines, fashion designers, and companies use lookbook to present their new collection of retro products. If you want to master the art of creating a great retro lookbook, here are the tips for you:
1. Highlight Your Product
Instead of highlighting the background or the designs, you should set your eyes on the products you're trying to sell as a brochure does. Always make sure that your audience will first notice them and not the other content.
2. Paste Jaw-Dropping and Professional Photographs
One of the essential elements of your lookbook is the picture. If they aren't high-quality or don't look professionally shot, your lookbook isn't going to sell. So, you have to make sure to add quality images. Surprisingly, you can even sell a simple vintage white shirt dress through the help of a professional photographer. Psychology found out that people are more responsive to images than texts.
3. Limit the Number of Picture on Every Page
Don't put too many pictures on a single page. You can collage photos like in a magazine, but be careful with their number. Limiting the images on the page is going to make your lookbook neat and beautiful.
4. Incorporate Retro on the Design
You shouldn't focus on the retro theme on the pictures alone. But, you should also use the retro design on your look book and outline, too. Choose colors that feel retro and vintage, as well. Take your audience back to the 70's or 80's through the colors and designs that you will use.
5. Don't Use Too Many Words
Most people aren't going to be interested in reading the text in your book. For that, you need to only put the essential information and labels on it.
