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How to Make Restaurant Graphics in Adobe InDesign
According to the National Restaurant Association, there are more than a million restaurant locations in the U.S., employing over 15.6 million individuals across the country. While these numbers may be good news for the economy and its labor force, it also raises challenges for restaurant owners and marketers to keep up with the competition. With that said, here are a few guidelines that may help you boost your marketing campaign through the use of graphics:
1. Remember Your Brand
Branding is essential in business. Regardless if you're making an email newsletter or a print brochure, you still need to establish your brand so consumers may recognize your business and what it has to offer.
2. See the Value in Visuals
Visual impact can be a powerful weapon to take advantage of with your marketing campaign. However, you need to make sure it reflects your brand identity and that it stays relevant to the purpose of the material you are making. You can play around with imagery and various design elements to achieve what you need.
3. Use Colors to Your Advantage
Colors can make or break your design. Imagine using vibrant colors for the business flyer of your law firm? Not only is it inappropriate, but it also tells a different story about your company. Thus, be careful about choosing your color scheme.
4. Include a Call-to-Action
Whether you're making a service brochure or an advertising poster, never forget to add your CTA. This will drive consumers to act accordingly, which may eventually convert leads to sales. Your CTA must remain firm, specific, and clear for readers to take action.
