Product Catalog Template in InDesign

In the hunt for personal clothing and other belongings or gifts for your family and friends, but can't find the time to go to malls and other stores to make a purchase? Don't worry because, with just a browse of a product catalog, you can find a wide variety of selections from all categories of products. Have a peek of these convenient materials with our Product Catalog templates. These catalog templates are readily downloadable in Microsoft Word, Publisher, and Adobe Indesign. They are ready for print in A4 and US letter sizes with Bleed and portrait and landscape orientation styles. Find great items!

How to Make a Product Catalog in Indesign

A product catalog is the information book of goods and services offered by brand companies. It is made for customers who can’t set foot in your store. It helps them find the right item for them even without seeing the actual product. Descriptions, images, and other product information, such as its prices, assist them with their online and delivery orders. Product catalogs are also used to market goods to make noise for your brand. They can help increase the sales of a business. It introduces products and services for people to have an idea of what to expect in a new store. Customers can readily create a list of the things they want to buy in the store. Product catalogs also aid in knowing if a product of their choice is available or out of stock, through the call to action details provided so that customers can make another choice. With all these, we made some guide steps below to show you how your favorite shop makes their product catalogs.

1. Take Product Photos

The main characters of this book are the sample photos of the products or services of a company or brand. Photos are hard not to pay attention to. They help understand the content better. Product photos make the catalog engaging for customers to browse the whole product catalog to look for items they need and will definitely want. Prepare soft copies of the product photos and guarantee to it that they have at least gave a view of the product features so the customers can have a more precise visualization of the products. You can take shots from different angles of the product to achieve this.

2. Compose Product Labels

Before designing the product catalog, what’s more important is the product labels. They expound the details that the sample product photos give. Using all the photos you have garnered earlier, label every product, and define them with their product features. To drive your customers more to your products, add testimonies of the customers who have used the product or availed the services. Every product is distinct and may have specific purposes, so you might as well include other product details that will help customers choose the right item for them. 

3. Compile all Product Information

Load the product photos and labels in a catalog. Place them in the catalog in an orderly fashion. You can arrange them by category. Sort children’s clothing from men and women’s clothing. Allocate a page or two for kitchenware, gadgets and other electronics, furniture, etc. Create the catalog with Adobe Indesign by going to the File menu and clicking new. You can create it page by page or in a single document with multiple pages, just specify the number of pages and the type of layout you want for the catalog. Settle every text and image in the catalog template until every information is complete.

4. Embellish the Catalog

Enhance the product catalog with designs. The first thing you need to put your creative effort is on the cover page. It is the primary thing customers will see, so you have to design it thoroughly, but it doesn’t mean the inside pages and the back cover are not of high importance. Designing the product catalog gives an enthusiastic spirit that supplements the contents already placed in it. Style it into a modern catalog to make it eye-catching to customers.