When conflicts come, say, you're accused of something, or you're accountable for a certain matter which you are involved in, your statement is always needed. Mr. Walter Cronkitte once said, "in seeking the truth, you have to get both sides of the story," a quote that has become part of every media practitioner's life. With that said, you need to give a clear statement that aims to reconcile both parties involved in such conflict — in the form of a press release as part of your public relations. However, giving out a statement that tries to enlighten and reconcile the situation is not easy. We understand what you are going through so we're here to help you out. Utilize our professionally and comprehensively designed press release and public relations templates which are 100% customizable and easily editable in Google Docs. Download today and create the most competitive press release now!
How To Write A Press Release In Google Docs?
Press releases don't necessarily have to be a statement that is used to defend a part or organization when conflicts occur. Since press releases are part of public relations, they can also be used to make an announcement about some changes made on their product, services, business partnership, etc., or it can simply be about a product launch. Whatever press release forms are used for, the bottom line is to make it comprehensive. Here a few steps and inclusions for you to take into consideration as you write your own press release.
1. Identify News-worthy Angles
A press release is quite similar to newspapers, television, or any other media channels that disseminate information (news). The difference, tho is that press release leans on the organization heavily; unlike other mainstream news media channels where they provide unbiased reporting (journalism). As mentioned, press releases may also be used to announce some changes that are already made, that will be made, or have already been made.
2. Observe Proximity
When you report about your business's changes or new implementations, make sure to make it as timely as possible. For example, your business will launch an ocean park or there will be a new resort to open perhaps on mid-July on the next year, then you might want to release a statement (or an announcement) during summer seasons before the launching. Although your resort is set to open a month after the summer season, announcing the opening of your new resort will entice your target market to patronize your business; it's a combination of need and excitement. You give them that "I can't wait to try that" feels.
3. Observe Human Interest
When you write press releases, make sure to give it a strong impact. One way to do so is to twist your press releases with a discussion about any individual in an emotional way. This way, you develop a sense of empathy, and interest from your readers. Which will make your press releases effective. For example, you are managing an art business and you want to announce that there will be a new design for your clothing, a new product to be introduced, a non-profit activity like feeding program, or any event announcement that will benefit the community and improve branding using good publicity; hence, public relations.
4. Determine Your Tone
If you're writing a press release about new clothing designs, then use words that are related to fashion. If you write about a partnership for an upcoming concert or an art festival, then use words that have to do with music and the art. When you write your press release, make sure it strikes your reader with the thing(s) he/she is interested about. Remember human interest? Use words that will awaken that burning in them to do or own something they love. By which case, you improve your business's marketability.
5. Use Google Docs
Finally, it's time to launch Google Docs and create a new file. Then, make sure to follow the write press release format. To make it more convenient, you may refer or customize this software's built-in sample press release template. However you wish to do this, make sure you follow the format of writing a press release. Make sure it's arranged by putting your logo at the top-most part of your press release, followed by your contact information, and the release date. Then, don't forget to put in a genuine headline, followed by a subheader, the dateline, your first, and body paragraphs. Then, feel free to include any additional material or documents that are relevant to your press release.
