Medical Flyer Template in Publisher

Flyers are one way to introduce people to specific ideas, information, products, and services. That is why even the medical and healthcare industry is taking advantage of this useful advertising tool for its many benefits of convenience and efficiency to convey information globally. If you are looking for an effective medical flyer to market your expertise as a doctor, promote that new modern diagnostic procedure, or inform people how to guard themselves against diseases, then look no further. Our highly editable Medical Flyer Templates in Publisher will do the job for you! It comes with original design and helps you save time and money without going through hassles! Come and advertise using our template today!

How to Create Medical Flyers in Publisher

Based on a study in 2017, the average estimated budget for healthcare marketing in the United States amounted to 1.3 billion US dollars, according to Statista. Thus, it can be said that the healthcare industry made excellent use of advertising channels and tools to raise medical awareness across the globe and promote their business at the same time. For one, flyers have been a favorite means to advertise since it can reach out to an audience even from far away, aside from it being inexpensive and which you can reproduce quickly. If you are undertaking a task such as designing a flyer for your medical company or hospital for promotional or information campaigns, here is a list of tips that you can follow to get you started.

1. Examine Your Flyer's Purpose and Do an Outline 

When brainstorming for ideas for your flyers, it is better to understand first why you are creating such a tool. Ask yourself what your purpose is and what the end-goals are. Unable to identify your objectives will only waste your time and your resources. Having a great understanding of what you want to relay to your audience will aid you in making your flyer effective, efficiently making them act on what you want them to do in the first place. 

If you're going to be more precise with how you want to communicate with and attract your audience, do an initial outline for both your message and design. Envision how the elements such as fonts, images, and colors would highlight the main point of your content. If you want to get inspiration from other sources to complete your outline, you can see samples on the Internet. There are brochures, medical booklets, and flyer design templates that you can refer to as a basis for your flyer. 

2. Decide On a Layout 

There are many things to consider when deciding on a quality layout — the number of pages, orientation, size, and other essential elements, like color schemes. If you want to provide your audience with information about a newly-offered medical service along with its fee and benefits, you can do so with a 1-page flyer using both front and backside. However, if you want to explain the many benefits of the service and the procedure, you may have to consider using a bifold or trifold brochure to include every detail. 

There are many different sizes for flyers. You only need to choose which one is suitable enough to contain the information you want to incorporate on it. You can discuss with your company's marketing team about the final measurement of your flyer so you can finalize it and start working on designs. 

3. Select Simple and Distinguishable Colors and Fonts

When selecting a color scheme for your flyer, try to choose light palettes. To symbolize health or life, you can use beautiful shades of green or blue, and balance them with white. If you already have a brand color for your healthcare establishment, you can use the same, providing that it won't obstruct readers from making out the texts. For your fonts, use one or two simple serif typefaces for easier reading. If you have a slogan to highlight, you can make the fonts bigger enough to catch the attention of your audience. 

4. Do Not Use Complicated Medical Terminologies

It is inevitable to write medical terms the moment you start writing your content. But, it does not mean you cannot simplify it. Most readers would understand that you are promoting healthcare services with the accompanying images and the opening slogan, but some cannot comprehend deep medical jargon. If you have enough space in your flyer, provide a brief explanation about the term, especially when talking about medical procedures and prescription drugs. Or, if your content is for disease awareness, give a quick summary of what disease it is in simpler terms. 

5. Utilize High-Quality Images

Should you want to include an image in your flyer, make sure that it is of good quality. Do not jeopardize your flyer by utilizing mediocre photos. If you can, rent a photographer's service to take pictures for you.