Apart from the usual flyers, brochure, and posters, businesses also use calendars to promote their brand. This way, consumers will always be reminded of the business as they use the calendar to check the date. Here on our site, we have a wide array of professionally designed Marketing Calendar Templates in Google Docs. Aside from consumers, the business itself can also use these high-quality products to keep track of their marketing campaigns. And what’s great is that these aren’t just ready-made, they’re also 100% customizable and fully printable for your convenience. Start marketing your business by subscribing to our ready-made templates today!
How to Create a Marketing Calendar in Google Docs
Despite the versatility of mobile devices, people still rely on printed calendars to keep track of dates and schedules. In fact, surveys by the Promotional Products Association and the Calendar Advertising Council show that 79% of homes and 78% of businesses have printed calendars. If you need to make one for marketing and promotional purposes, refer to the list below for tips and guidelines.
1. Decide on a Calendar Format
The calendar’s format refers to various aspects of the design. This includes the arrangement of the content, the number of months on one page, and whether to start the week with Sunday or Monday. Choose a format that best suits your business and marketing campaigns.
2. Set the Layout of the Calendar
By using Google Docs to create your marketing calendar, start adding the necessary tables to set the layout. After adding the table, resize the rows and columns accordingly. If you’re planning to add notes or reminders inside the cells, then you should make it big enough.
3. Add Visual Enhancements to the Design
Visual enhancements are important, especially if you’re making something that requires constant attention. Whether you’re using this to remind employees of the marketing goals, or you’re handing it to prospects as a marketing strategy, your calendars need to look exquisite.
4. Include Useful Details of the Year
In terms of useful details, these include but are not limited to official holidays, moon phases, ocean tides, and even your company’s special events. Regardless of who’ll be using your calendars, it’s best that they can use it for purposes other than simply knowing the date.
5. Invest in High-Quality Paper or Card Stock
If you’re creating wall calendars, chances are you’ll print them in large sheets of paper. On the other hand, if you’re creating desk calendars, you’ll print them in small or medium-sized card stocks. Nevertheless, make sure to invest in high-quality stationery and materials.
