Fitness Flyer Template in InDesign

If you are a gym business owner or manager and would like some help putting your name as a fitness studio out there for more to see, we have a variety of high-quality and stunning Fitness Flyer Templates in InDesign that you can use. Because these are 100% customizable, it is perfect for users of Adobe InDesign, so they can make our template their own. Also available are these flyer templates in other formats like MS Word, Pages, Illustrator, Photoshop, and Publisher. Have this printed on US sizes or shared online so readers can learn more about your gym. Download now!

How to Develop a Fitness Flyer in InDesign

According to statista.com, back in the year 2000, the USA had a recorded 32.8 million gym memberships being opened in a variety of gym and fitness studios. In the year 2017, there has been a recorded 60.78 million memberships that were opened, which is almost a 50% growth in less than 10 years.  Certainly, there is a market for gym and fitness center as the awareness for better health and lifestyle continues to grow steadily.  However, if you are having some challenges in creating advertising tools, flyers in particular, then we have a few tips and tricks to up your advertising and marketing game. 

1. Understand the tools you are using

InDesign is a great editing tool that allows for a person’s creative juice to flow through the use of accurate grids and guides to let the components of a file be placed where you want these to be placed.  If you aren’t exactly sure which program to use for your editing needs, you can learn about the different programs Adobe has, like PSD and Illustrator, for file and photo editing here.  

2. Choose a theme

A theme that will tie in the feel of your gym environment should be taken into consideration when designing your flyer.  Feel free to add in photos of your facilities, personal trainers, or even a boot camp set up to give the feel of hard work in attaining the summer body your members are looking for.  Whatever your chosen look for your flyer, ensure that you get the best design that fits your business. We also have a variety of Gym Flyers that you can use.

3. Keep it short and simple (K.I.S.S)

Flyers are promotional tools meant to capture the attention of a reader in one glance.  And within a minute or so, they can get the grasp of what you are offering through a short scan of the flyer.  From a reader’s perspective, no one wants to see a flyer with many and small words.  Using bullet points and infographics on what you are offering as a gym can help put your message out there without total reading effort from the reader.  If you take a look at the variety of flyers we have, they show that the contents are easy to read and short.

4. Make a catchy headline and call to action

As mentioned above, an effective flyer has to catch the attention of a reader effortlessly.  Headlines that are catchy will spark the interest of readers and eventually will check out the services you have to offer. 

5. Use relatable language 

Your target market has to relate to the contents of your flyer so in making them feel like you are talking to them.  This doesn’t mean the local language, but the same slangs and correct speaking tone so that readers can relate to them.  Our Fitness Flyers already have content that can inspire and assist you in speaking with your demographic.