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How to Craft a Creative Brochure in Adobe Illustrator
Running a business entails competition among all other businesses that offer the same products or services. For this reason, companies in different corners of an industry utilize various platforms to build a brand and establish a good customer relationship. Regardless of the kind of business you are handling, brochures are one of the most cost-effective advertising material which helps generate sales. In this short guide, we will walk you through five simple ways to design a creative brochure in Adobe Illustrator.
1. Identify Your Target Market
The first thing you need to do in creating a brochure design is to know your target market. Doing so allows you to produce a unique marketing material targetted to a specific market segment. After which, specify the purpose of your brochure. Brochures have various purposes; which include promoting an event, introducing your business or company, or advertising the products and services you offer.
2. Use Adobe Illustrator
Adobe Illustrator is an editing software ideal for graphic designing for both print and digital material. It helps the users layout whichever design style they prefer, be it modern, artistic, simple, etc. If you have background knowledge in graphic design, it is highly suggested to make use of this program.
After launching a program in your computer, set the size of your document. The typical size of a tri-fold brochure when opened is 8.5 inches x 11 inches. Next, choose the fonts and colors you will use in your design. In selecting fonts, make sure that they are legible. You also have to avoid using more than three typefaces in your design. For the colors, choose a color scheme that would best represent your business or company. Studies found out that colors increase brand recognition by 80%. You may also see a brochure sample from our page.
3. Develop a Persuasive Front Page
In every print material, the first thing that people lay their eyes on is the front page. For this reason, you have to make sure that the brochure’s front page is good enough to make the public pick up the material and read it from cover to cover. Moreover, the front cover should directly tell potential customers what your business offers. Here in template.net, we have creative business brochure templates you may check out and/or download for design inspiration.
4. Insert Text
Start with the basics—the company name, tagline, address, contact information, and even logo design. Then, type all the necessary information you would like to convey to the target market. Tell them about your tourism company, travel agency, medical services, degree program your school offers, or whichever type of product or service your business provides. Also, add a call to action. It is not enough that you tell people to avail of your product or service, you should also persuade them to take action and do business with you.
5. Attach Photos
Now that you have input all the details you need, start attaching high-quality photographs. Images in your brochure will help you communicate a message more effectively. If you are creating a brochure for a restaurant, add food photography in your design. For a real estate business, exhibit luxury by adding images of the properties. Aside from photos, you may also include a vector art in your printed advertising brochure design.
6. Save and Print
Proofread the content and see to it that it is free from errors. After finalizing your design, save your file. Use a high-quality paper for printing to attain the best results. Lastly, distribute or display your marketing brochure in high traffic areas.
