People spend an average of 20 hours behind the wheel each week. Therefore, advertising your product through creative outdoor ads on the highways can help you yield the results that you want. If you're planning to use a billboard for your campaign, we have a wide selection of ready-made Billboard Templates that you can easily customize in Adobe Illustrator (.ai). These billboards are complete with all the necessary design, images, and texts; all you need to do is adjust it to your goal or preference. Create captivating city billboards with these high-quality templates now!
How to Create a Billboard in Illustrator
According to Out of Home Advertising Association of America (OAAA), every dollar spent on billboards and other types of Out of Home Advertising (OOHA) returns an average of $5.97 in product sales or a  497% in ROI. Since your target customers will most likely be driving their cars throughout the day, they're sure to see your ads. With that said, we have easy steps you can following when creating billboard mockups in Illustrator.
1. Consider the Size
Before starting on the nitty-gritty of creating the billboard design, you have to decide what size you want your billboard. Many factors can affect this aspect, like the available ad space, location, and budget. Convene with your team to conduct an analysis of what would work best for your brand before coming with a decision.
2. Decide on the Billboard Type
Billboards come in a couple of types, but the most commonly used are classic or bulletin billboards and digital billboards. Consider the benefits of using each type of billboard. Digital billboards make it easy for you to create a cohesive campaign across all mediums, while bulletin types are very visible and almost impossible to miss. Â
3. Determine the Theme
The theme of your billboard is dependent on your purpose or product. Do you want to send a strong message about sustainability? Do you want to advertise your upcoming movie? These things can affect your whole theme. Set them first, then study the best concept that would help deliver your message.Â
4. Use Templates
As ideal as it may be to create the billboard from scratch, it'll be time-consuming. You can use ready-made billboard templates in Illustrator that you can find online, like in Template.net. Using templates will give you the outline that you need to get started. Then, all you need to do is incorporate your branding, concept, and message.Â
