Colors bring out the best in everything. Vivid and vibrant pictures outline our world no matter where we look. From the most uncomplicated streets to the grandest infrastructures, we recognize the beauty of the world through the colors we see. That's why, in the art of advertising and marketing, colorful images can be flavourful and much more desirable. And a well-designed product catalog is just the perfect tool. Design your product catalogs today with the use of any of our Ready-Made Product Catalog Templates in PSD. These templates are high-quality and professionally-designed, so you have the edge on marketing and advertising. These templates are even 100% customizable, editable, printable, and downloadable. Download our templates and make yours stand out!
How to Create a Product Catalog Templates in PSD
With the rise of photography comes the innovation of advertising and marketing. Product Catalogs are one of those. Traditionally product catalogs started in Venice in the year 1498, but this practice didn't stop there. This old marketing tool went through all the centuries and made its way to the modern world. It started with books advertising but now has various types, namely, food, electronics and ecommerce, and some other creative industries.
Creating this type of print marketing is an excellent tool to help your business expand, especially in the field of sales and advertising. Even the business giant Facebook uses product catalog-like layout on their website to grow their seller's sales and marketing. Product catalogs are also usable for any of your B2B marketing plans and transactions, as well. So if you are up for creating one, follow these simple tips/steps below.
1. Determine a Theme for the Catalog
Having a theme for your catalog is an excellent way to start your catalog creation process. The current market has a vast collection of designs and ideas that you can use. Search through the search engines and determine your catalog theme first before putting a pen on the page. You can also incorporate your company's development plans, and other advertising or marketing plans to your catalog.
2. Decide on its Nature/Purpose
The nature or purpose of your catalog is essential, as well. It means the type of material you wanted to create. Maybe you want it to become a part-magazine type and part-advertising and half product catalog, or perhaps you want it filled with your company's products only. Deciding these matters are important since these determine the cost of your modern catalog and its potential profits.
3. Make Use of your Cover Page Well
The cover page on your catalog can be fully utilized, depending on how you use it. It's like the icon on a mobile app. A well-designed app icon can help both the advertising and marketing of an application. Although the proverb "don't judge the book by its cover" rings true, there's no harm in creating your cover page correctly, just like how a well-created magazine cover page can help the company in its marketing and advertising.
4. Choose Quality First
Lastly, quality should be one of the main focuses of your catalog, including the content, design, material, and printing method. The higher the quality, the more marketable it is. Imagine people talking about it; exposure and advertisement become free of charge. These include your product, your company, your branding, and everything listed on the pages of your catalog. So ensure your catalog's quality above all else. You can have many advertising brochures available, but you know that the best one can do many things than all of your available ones combined. Have this mentality. Quality always wins.
