How to Create an Advertising Agency Presentation
How you present your pitch to your client can affect its success. You must always step with your best foot forward in any business presentation; therefore, create customized and well-thought-out visual presentations. To ensure you do so, we have some easy steps to follow when creating your Advertising Agency Presentations.
1. Simplify
In most cases, your client already has a copy of the proposal you're presenting. Thus, you should only include the key points under each section. Stick with one topic per slide to avoid an overcrowded and unreadable output.
2. Be Deliberate
According to a survey by Venngage, 7.6% of marketers say that using stock photos in presentations gets high engagement. With that, you should always be deliberate in choosing the designs and images to include in each slide. If this is for pitching your services, it is better to incorporate your branding, like your logo, colors, and overall style, instead of using random artwork.
3. Use Visual Aids
Research by Prezi revealed that visual aids help make presentations 43% more persuasive. If you're trying to explain the process that your advertising or marketing agency uses in providing services, you should support it with a comprehensive diagram or chat. Doing so ensures your audience can easily understand your point.
4. Align Your Delivery
Regardless of how polished your slideshow is, it will only be as good and interest as the way you present in with your audience. Remember to create a clear prompt for your presentation and align your delivery with your topic's mood to make it more engaging.
